geek-in out
»January 17th, 2011 by andi


How many people loved school? Better yet, how many people even liked school? When we think of school, lots of words come to mind, but first and foremost for me? Dun, dun, dun, the dreaded caste system. Yes, like the one in India. Because for most of us, school was less about, well, school, and more about playing roles that we were type-casted as from elementary school on. I mean, think about it. Although you were sent to school to learn with your parents having high hopes that the only thing you’d care about was acing everything, winning school science fairs wasn’t exactly the ticket to the in-crowd, and in-crowd is where we all strived to be. That made school about passing classes just enough to graduate, but more importantly, about our place in a very strict stratosphere of stereotypes.

Ok, so now that memories of high school reputations are soaking up frontal lobe space, let’s talk about the Steve Urkels of that world. The nerds. Why? Because they are finally getting their sweet revenge.

The orthodox nerd (also known as the beta-male, defined by author Chris Moore), is a pocket protector wearing, bizarre-o laughing, frantically phonetic, Star-anything lover. Seeking to fit in, his/her awkwardness is exposed when juxtaposed to those who live non-nerd existences. In media, nerds have provided us with humor, and in school, they’ve provided human physical and emotional punching bags. But, recently, it’s as if our society has figured out that a.) brains over brawn is better. We’re going more Star Trek and less Flintstones – we need nerds! and b.) all of us are awkward at some point in our lives. Why pretend this only happens to those with ridiculously high IQs?

And so it is, nerds are seeking revenge … by being hip.

Proof? Michael Cera. More proof? Best Buy’s Geek Squad and their advertising. And if you still don’t believe it, take a good look at the machine you’re reading this from. From square, to must have there, geeks have engineered their way into our everyday household items and, alas, our hearts. They are the hip crowd. So we’re paying tribute to their ingenuity and flair.

To all nerds who may read this; may the force be with you, may the term “swirly” only conjure up design images from now on and may the caste be, well, cast.

a. Pop and Shorty|CSS t-shirt b. Neato Shop|circuit board pen c. Geekware|apple key cufflinks d. Oz Gadgets|Sudoku toilet paper e. Mimoco|R2-D2 thumb drive f. Bed Bath & Beyond|text language shower curtain g. Whitbread Wilkinson|Pantone mugs h. Gadget King|watch i. Etsy|Nintendo clutch

6 responses to “geek-in out”

  1. Sammi says:

    Love your site design.

  2. Allen Stanfa says:

    Thanks for this post. Really cool.

  3. Shannon Lisbon says:

    I heart super geeks!!!

  4. CiCi says:

    I love dudes in glasses. The thicker the better!

  5. Mina Sabourin says:

    Great post, thanks a lot!

  6. Eli Torrano says:

    Hi there! Love everything on here, except for the Best Buy Geek Squad. They really screwed me over a few years ago.

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